How to Make A Website For Free On Google

StartLogic has partnered up with Google to help American businesses get online with a free website. If you went to gybo.com in the past to create a website, then you used Homestead. Now, you'll be using StartLogic. The StartLogic Site Expresso web builder is mobile responsive, which means if someone accesses your website with a mobile device, a tablet or mobile, then it'll easily adjust the size and position to better view your website. So let's get started. 

Here is our agenda. Today, I'm going to show you all how to create a StartLogic account. Upon creating a StartLogic account, we're going to talk about picking the style and color. From there we're going to talk about customizing the website further, grabbing a domain name, and then publishing. And then we're going to talk about website tracking. Now, I've done over 100 events for getting your business online with Google and, if you recall, and you attended these events, then I've told you that this is a classroom and you need to take notes, pay attention, and ask questions. Just because we're on the article, remember, I can still see you. So please do take notes and follow along. So here we go. 

So now, you want to go to gybo.com click on the Getting Started button on the top right. From there, you want to go to Build Your Website link. Once you're done clicking on that, then you want to go to Create Your Free Website. When you click on Create You Website, the next step is to agree to the terms of service on StartLogic and then sign in with Google. Once you sign in with Google, you're officially in the StartLogic account. You want to create a security question, and enter a security answer, and then hit Submit. From there, you'll be waiting for a few moments for it to load, and then you'll click on Ready Set Build. The moment you hit on Ready Set Build, you'll be taken to the business questionnaire. Now this is where the nuts and bolts of the program begins. 

So now you want to enter your business name, business phone number, business address, and where you're located. We're going to take this information to better optimize your website and easily place information that you've already placed in there. This is what makes the Site Expresso web builder with StartLogic so easy to use and create a new website. We're generating this website tool for novices like you, who've never built a website before. So please do take advantage. So once you're done entering that information, the next step is to choose your industry, then select the purpose of your website. We have three options. You go products, services, and/or both. 

Go ahead and choose one of those, and the next step is to enter nearby cities and regions that you service. Do keep in mind that whatever you enter here, please don't reiterate what you entered as far as your city and town in the beginning of the form. So do make a note that. When you're done, go ahead and click on Continue. Now we're going to talk about choosing a style. Now, depending upon which purposes you chose, you'll see respective styles that better fit that business purpose. Go ahead and pick a style and it'll automatically update within the Site Expresso tool, then we want to talk about choosing a background color for your website. 

Now, at events I normally ask businesses to think about the logo colors in order to choose a website. And the last event I did in Maui, which was awesome. Loved being there. I spoke to a small business owner named Kenny. Kenny's business was basically helping plants grow more efficiently. His colors were, believe it or not, red, white, blue, with a touch of green. So just think about it for a moment. If you had those colors in your logo, which color scheme would you choose? White. White is the safest color to choose because it doesn't clash with that logo color and it automatically blends in. So when you're thinking about what color scheme to go with, choose a color scheme that goes best with your logo. Once you're done, we're going to move on to actually setting up your header. Your header setup is directly underneath where it says style and color. 

Go ahead and double-click underneath style and color where it says header and the dialogue box will appear. From there, you want to enter in the business name and even upload a logo. So you can upload a logo, and enter business name, and then directly underneath that, you can decide whether or not you want to show both, or just show the business name or logo. When you're done, hit OK. Now we're going to move it on to actually customizing your website. Here, you want to double click the hero image to enter your own image. If you don't have your own image, don't worry. We actually have a huge image library that allows you to choose from tons of images that are high definition and are compatible with the website. So do take advantage if you don't have your own. If you do have your own, you click on Upload Your Own Image. And you'll be good to go. 

Now, a couple of things to keep in mind when entering an image. There are three compatible image file extensions that work best with the Site Expresso website. Those are .png, .gif, and .jpg. If you do not have one of those extensions, you can easily convert it. Also what you need to know is that, if you have a large image that you're uploading, it's going to take too long for your pages to load. I'm going to tell you right now, if Marvin goes to your website and it's taking too long to load, I'm going to leave. And you don't want that to happen. So here are my suggestions. Keep your images under the following parameters. One of them is pixels. So I would recommend staying within 500 by 500 pixels. Another way to measure image sizes is kilobytes. 

I would stay within the kilobytes and the low kilobytes. And the last way to measure images is DPI. And I would recommend staying at or below 72 DPI. Now like I said earlier, it's important to jot down notes. So I hope you jot that down as well. The next thing and last thing I want to mention about images is that your images now can also be optimized. If you can recall, whenever you save an image to your computer that you've taken, it's going to save that image as a file name with a series of numbers and letters. You don't want that to happen. So do yourself a favor. When you save with your computer and before uploading it to your website in Site Expresso, name that image. Name your image respective to that image for your products or services. Keep in mind, you don't want any spaces, and it can run straight through. Now let's move on. 

Now we're going to talk about how you can use our image library, because I mentioned that earlier. Pretty easy. We already have a name for your images already set by default because of the questionnaire that you answered earlier. So at this point, you can search for that image there, or you can remove that and type in the image that you're searching for. Go ahead and find it, pick it, and you can easily add it to your website. Moving on. Let's talk about adding text. Now, I want to stop for a second and talk about this, because this is very, very important for your website. If you want to better optimize your website, it is important to have content. 

Content is very, very key. And here is a short story. I look like a healthy guy and I would hope that you would feel the same. And I do try to be as healthy as I can. And, believe it or not, I do try to cook for myself. And I was in the market for cookware. And my choices were stainless steel and cast iron. When I searched the web on cookware to find out what was better for me health-wise, I found two websites that popped up on the first page of the search engines. Believe it or not, they had the word cookware at least 11 to 15 times within their website. That's important to add a keyword associated with your product or services within your content. 

Now I know some of you may struggle with adding content, because I know I do. So we've already thought about that in creating Site Expresso, so we have a text builder for you. So do yourself a favor. Double click to add text. What'll happen next is you will see Write Text For Me, which I would use, or you can write your own. It's up to you. So let's talk about how it works when we write text for you. Choose Write Text For Me and then hit continue. Next you'll be asked to choose one of two services that you're known for. So, one example is that you have high quality products. Next, you'll be asked how you refer to your customers. Do you refer to them as clients? Or do you refer to them as customers? Choose that. When you're done, hit Next. The very last step is to enter a short description of what customers like about your business. 

This is important because this is how you separate yourself from other business owners on the web. So enter in what customers like about your business in about one or two sentences. If you don't know what customers like about your business, then enter in what would you like them to like about your business. From there, you hit Continue. And the last couple steps is to decide if you want to showcase that text in casual form or a formal form. It's up to you. You also have the ability to customize that text. Once you're done deciding that, you hit Use This Text. And then, voila. It's automatically placed within your website. Here's another recommendation that you would want to jot down. We recommend that you have at least 250 words within your home page and 100 words within your next two pages. Again, like I said, the search engines like adequate content and this is your way to do it. Let's talk about the other elements that you can also add to your website. 

You'll notice that all the elements will be placed in white. They're not active. In order to activate them, you'll need to double click. So remember, to activate an element, you want to double click. And I want to talk about two elements that you all should use within your website. The first one I want to talk about is a call to action element. A call to action on the website is important because you're telling the visitor exactly what you want them to do when they get to your website. Whether it is you want them to buy an item, or fill out a form for them to contact you. Our call to action element, once you double click it, will prompt you to set up an email for contact. It'll prompt you to call. Or you can prompt it to set up and show an address. Your choice. 

So that's one that everyone should have within the website. The other one I want to touch on is the coupon. The coupon is great because it helps visitors come back to your website and it also helps with conversion. So you can definitely double click the coupon and say, for example, if I had a yoga studio, we'll give you 10% off a yoga session, for example. So definitely use those two, at the very least, within your website. Let's just say you've added an element that you no longer want to use. No problem click on that element and then there'll be a reset button on the very top for you to remove it. Pretty easy. Now we're going to move on to adding more pages to your website. Adding pages is very simple. To the very left of where it says style, that we already worked on, you'll notice it'll say Add Page. So go ahead and click on Page, or Add Page, next to where it says Page, and you'll see a drop down. And in that drop down, you'll have the option to add additional pages. 

You'll notice that you can anywhere from a service page, a testimonial page, or even an About page. It's your choice. Also keep in mind that you can also change the page names and descriptions within each page that you create. So when you've already added that page, click on the Add Page option and then you'll see a little pencil. Click on that pencil and a dialog box will appear where you can enter in a separate page name and a page description. Now we're going to move on to publishing. Before we talk about publishing, I'm going to add another story and a question for you all. Once you publish your website, we all know the search engines will spider your website and add your website to the database based on your content. And from there, you'll be at the last couple pages of the search results. Now here's a question for you. 

How long does it take to get to the first three pages of the search results. We don't know the answer. In recent events I've heard two weeks, which is pretty dramatic, and I've also heard six months. But the true answer is we don't know. But I can tell you, it does take some time. And I've seen people and small businesses being afraid of being published because they think someone is going to see the website. I can tell you all right now, the moment you hit Publish, no one will see your website, unless you've given them the direct address to it. So again, don't be afraid to publish. Now let's talk about what happens after you click on the Publish and Preview option. Once you click on that, it'll be on the far right hand side. It'll say Publish and Preview. 

From there, you'll see a version of your website both in the desktop version and in the mobile version. If I didn't mention this earlier, the StartLogic logic Site Expresso web builder is mobile responsive. And so you want to take a look at how your website will look in the mobile version and make the necessary changes. Make sense? Awesome. Once you're done previewing it, go ahead and click on Publish. And then you'll see-- another dialog box will appear. It'll say, "Congratulations, your website has been published. Would you like to register a domain name?" If you know what you want as far as your domain name, go ahead and click on Yes to continue. From there, you'll be taken to a screen that allows you to plug in a domain name. Now a couple of things to note when registering a domain name. In this example that I have shown, the domain name says Stasia's Bakery. 

Now the recommendation here is to include a product or a service, as far as a key word that you provide within your domain name. In this example, Stasia has a bakery. So if I were looking for a bakery online, guess what I would type in the search results? I would type in bakery. See what I did there? That's the example that I want to show you. And so when you are creating a domain name, you want to make sure that it includes a keyword, like I've said, associated with a product or service. Now, one more thing to note. Your domain name shouldn't be too long, because if it's too long, it's going to be too long to remember, and no one's going to remember to go to your website. So I would suggest keeping your domain name within three words. 

Anything longer than that, like I said, is too long to remember. When you're done entering that domain name, click on Claim Your Domain Name, right underneath. From there, it'll show you all the domain names that are available for you to register. Your domain name that you look for will show on the very top, if it's available. Go ahead and click on it. If it's not available, it'll show alternate extensions or even other versions of that domain name. If it is there, go ahead and click on it. And click on Claim. From there, the very last step is to incorporate your credit card information. Now, you get a free year using StartLogic Site Expresso. That is true. The reason that we're asking for your credit card information is we want to make sure your domain name is protected against fraud. 

Which means, if someone were to contact StartLogic and want to move or change that domain name, they'd have to prove that they own it. And the best way to do that is the person's going to be paying for it. The second reason we prompt you for that information is to assure your domain name is renewed automatically the following year. Any domain name that's not renewed on its renewal date will be released back to the public within 80 days and we want to make sure we avoid that for you. Make sense? Cool. Once you're done answering that information, go ahead and click on Register Now. From there, you're all set. Couple final steps to decide on is if you want email with your domain name. So for example, stasiasbakery.com. An email for that would be support@stasiasbakery.com. If you want to do that, it's only an extra $2.00 a month. 

The other thing that you want to decide on is if you want domain privacy. What domain privacy is, is that it blocks your personal information from the public database. Every domain name in existence is in a public database called WhoIs. And if you don't have what is called domain privacy, your personal information will be shown. I don't know about you all, but I don't want my personal information public, because then I'm subject to telemarketers and spammers. So if you want to avoid that, go and check the box to protect your personal information. If you don't care for it, just leave it unchecked. And then click on Register Now. Then you're pretty much done. Your domain will propagate within 24 hours. 

Now we want to go back into Site Expresso. So choose the link that says Take Me Back To Site Expresso. Now we're going to talk about how to access your website. Pretty simple. On the very top of the Site Expresso program, it'll say Control Panel on the top right. Click on Control Panel. Once you're done, you'll be in the Control Panel, and then right underneath, you'll see Site Expresso. Click on Site Expresso. And it'll take you right back to where we just came from. So whenever you log back in, you go to Control Panel, and you click on that Site Expresso. To log back, you're going to go to StartLogic.com. And on the StartLogic.com website page, you're going to click on Login. Now, we all created our accounts using our Google account. 

So therefore, the moment you get to Login, there will be a button that says Sign In With Google. Go ahead and click on that, so therefore you don't have to remember an extra pass code. Pretty simple. Now let's talk about our help center. How to get help after today. When you're in the Control Panel or even when you're in the Site Expresso program, you can click on Online Help, right above where it says Published and Preview. Once you click on that, it'll show you our help mechanisms. We have our knowledge base. We have a user guide. 

Now let's talk about website tracking. I'm going to show you all how to connect your websites to Google Analytics and Webmaster Tools. Now, this is important, because you want to make sure you know how your website is doing on an ongoing basis to make necessary changes to improve you website's performance. That's like plugging in an EKG all your body and getting a message on how your body is doing on a regular basis. This is so important and I would recommend that every one associates their websites to Webmaster Tools and Google Analytics. If you agree, here's how it works. You're going to go to the Site Expresso from the Control Panel. From there, you'll see on the top right, underneath Publish and Preview, Website Statistics. 

Click on website statistics and you'll be taken to a page that prompts you to Add Google Tracking ID. Click on the Add Google Tracking ID and a dialogue box will appear to plug in the Google Tracking ID. What you want to do next is leave that page open, and open a brand new tab and navigate to google.com/analytics. When you get to the google.com/analytics page, it'll say Sign In To Google Analytics. Or rather, Access Google Analytics, on the top right. Click on that. And now we'll take you to a page that it says Sign In. That will be on the far right hand side. Click on Sign In and the very next thing that you'll see is-- they'll be a form for you to complete on the Sign In page. One of the important pieces of that form is to plug in the URL that was shown you when you hit Publish. If you don't remember what that URL is, no problem. 

Just go back to Site Expresso, click on Publish, and the URL will appear. This is a temporary address until the domain you registered fully propagates. Grab that fill that in, and fill out the necessary questions, and then hit Submit. Once you hit Submit, you'll see a UA tracking ID. Now, a lot of times people would just try to type that in into the Site Expresso ad tracking ID. I wouldn't suggest that. I would suggest just copying that UA tracking ID, then going to Site Expresso, and then plugging in and pasting that tracking ID. And then saying, "Yes, publish my website now." There will be a blue button that says, "Yes, publish my website now." Click on that, and you've automatically just added Analytics to your website. Congratulations. Now we're going to talk about associating Webmaster Tools. Webmaster Tools is another tool that helps you critique your website as far as improving it's optimization. This is equally important. Here's how it works. 

When you go back to your Google Analytics account, on the far left hand side it'll say Property Settings. Click on Property Settings and then scroll down to the very bottom of the property settings page. There you'll find-- it'll say Webmaster Tools and there will be an Edit button right there. Go ahead and click on Edit button. From there, you'll see a button that says Add Website To Webmaster Tools. Click on Add Website To Webmaster Tools. Then you'll get an option that asks you to proceed by clicking OK. From there, you'll get another page that'll prompt you to Add Site. Here's where you want to type in the website domain that you registered, so you can make sure your domain name is added properly. Once you're done typing that domain name in, hit Add Site like I said. And then from there, you want to verify. Because we want to make sure that Google verified it has connected your website to the Webmaster Tools. 

Once you hit verify, you'll say OK, and then hit continue. And then you've just connected your website to Webmaster Tools. I hope this information was useful for you and I do want to make sure I add a couple more points before I let you go. We actually have a couple incentives for all of you that's created a website with StartLogic Site Expresso this week. And those incentives are the following. Every single business that published a website and grabbed a domain name will receive some perks. My favorite two perks that you'll receive is basically a website analysis report. We will allow you to analyze your website and see how it's doing as far as it's optimization. 

When you're done viewing and setting up the analyst report, and submit that back to us, we'll reach out to you once more and provide you an option to have a 30 minute website consultation with one of our StartLogic web advisers. Just think about this. You get a free consultant to talk to you about your website. That's like you walking in and helping someone in your profession to how to best use your products and services. I think that's pretty key. So definitely take advantage of that. And again, like I said, there will be other incentives that we'll also send to you, so definitely publish your websites and grab that domain name. Thank you all very much for your time. And thanks for getting online. 

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